Dairy Farmers of Canada names Jacques Lefebvre as its new CEO

July 25, 2019 0 Comments

first_imgDairy Farmers of Canada names Jacques Lefebvre as its new CEOPosted By: News Deskon: January 09, 2018In: Appointments, Business, Dairy, IndustriesPrintEmailDairy Farmers of Canada (DFC) has announced the appointment of Jacques Lefebvre as its new CEO.Lefebvre has previously held senior executive positions with DFC national member organisations, both in the business and not-for-profit sectors.DFC said that Lefebvre has an in-depth understanding of Canada’s dairy sector and the importance of Canadian dairy producers to the country’s economy.With over 25 years’ experience across multiple sectors, Lefebvre was formerly president of the Dairy Processors Association of Canada.DFC president Pierre Lampron said: “It is my great pleasure to announce that Jacques Lefebvre will be joining DFC as our new CEO. He is a proven leader and is deeply committed to our dairy sector.“Jacques understands all of the challenges that we are facing, and will be a champion for us. I look forward to working closely with Jacques.”Lefebvre added: “I am very excited to be joining DFC and for the opportunity to work closely with our board of directors, members, staff, and stakeholders, on behalf of Canadian dairy farmers.“I welcome the opportunity to use my past experience, inside and outside of the dairy sector, to bring our industry together as we face tremendous pressure on trade and government relations issues. It is more important than ever that we work collectively to defend and promote the industry.”Founded in 1934, DFC is the national organisation representing Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry.Share with your network: Tags: CanadaDairy Farmers of Canadalast_img read more

EU aims to tackle unfair trading practices in the food supply chain

July 25, 2019 0 Comments

first_imgEC agriculture and rural development commissioner Phil Hogan launched the proposalsEU aims to tackle unfair trading practices in the food supply chainPosted By: News Deskon: April 13, 2018In: Business, Food, Industries, Legislation, LegislationPrintEmailThe European Commission (EC) has revealed proposals to ban more damaging unfair trading practices in the food supply chain to ensure fairer treat­ment for small and medium sized food and farming businesses.As part of the move, sanctions will be able to be imposed by national authorities where infringements are established.The unfair trading practices to be banned are: late payments for perishable food products, last minute order cancellations, unilateral or retroactive changes to contracts and forcing the supplier to pay for wasted products.Other practices will only be permitted if subject to a clear and unambiguous upfront agreement between the parties: a buyer returning unsold food products to a supplier; a buyer charging a supplier payment to secure or maintain a supply agreement on food products; a supplier paying for the promotion or the marketing of food products sold by the buyer.The EC proposal requires EU member states to designate a public authority in charge of enforcing the new rules. In case of proven infringement, the responsible body will be competent to impose a “proportionate and dissuasive sanction”.This enforcement authority will be able to initiate investigations of its own initiative or based on a complaint. In this case, parties filing a complaint will be allowed to request confidentiality and anonymity to protect their position towards their trading partner. The EC will set up a coordination mechanism between enforcement authorities to enable the exchange best practices.According to the EC, smaller operators in the food supply chain, including farmers, are vulnerable to unfair trading practices employed by partners in the chain. They are said to often lack bargaining power and alternatives to get their products to consumers.Agriculture and rural development commissioner Phil Hogan said: “Any chain is only as strong as its weakest link. An efficient and effective food supply chain is a fair one. Today’s proposal is fundamentally about fairness – about giving voice to the voiceless – for those who, through no fault of their own, find themselves the victims of a weak bargaining position.“Today’s initiative to ban unfair trading practices is about strengthening the position of producers and SMEs in the food supply chain. The initiative is equally about providing strong and effective enforcement. We are looking to eliminate the fear factor in the food supply chain, through a confidential complaints procedure.”EC vice-president for for jobs, growth investment and competitiveness, Jyrki Katainen, said: “There are imbalances of bargaining power in the food supply chain and with this proposal the Commission is tackling the unfair trading practices head on. We act because unfair business conduct undermines the economic viability of operators in the chain.“By setting minimum standards and reinforcing the enforcement, the proposal should ensure that these operators are able to compete on fair terms, thereby contributing to the overall efficiency of the chain. This is a clear statement for more fair business conduct.”The EC proposal will take the form of a European law (directive) and will now be submitted together with an impact assessment to the two co-legislators, the European Parliament and the European Council, where member states’ governments are represented.Share with your network: Tags: European Commissiontradinglast_img read more

Diageo in talks to offload range of USfocused spirits – reports

July 25, 2019 0 Comments

first_imgDiageo in talks to offload range of US-focused spirits – reportsPosted By: News Deskon: May 24, 2018In: Alcohol, Beverage, Business, Industries, Mergers & AcquisitionsPrintEmailDiageo is putting several of its US-focused spirits brands up for sale as it shifts attention to its premium labels, according to Sky News.Brands that may be offloaded include Goldschläger schnapps, Myers’s Rum and Popov vodka, and it has been reported that a buyer would have to pay between $500 million and $1 billion for all the brands.A Diageo spokesperson said: “We regularly review our portfolio to ensure we are maximising shareholder value.”In its most recent-half year results, Diageo – which also owns Johnnie Walker, Guinness and Baileys – saw a net sales growth of 2% in North America and a 3% sales boost in its US Spirits division.However, vodka sales were down 8% due to a poor performance of Smirnoff, Cîroc and Ketel One. The company has since introduced a series of innovations centred around its US-focused spirits brands, unveiling a botanical Ketel One vodka range and relaunching its Cîroc Summer Colada spirit.Last year Diageo said it expects to deliver £500 million in savings by the end of 2019, along with a considerable improvement in its organic margins. It has been reinvesting some of the savings produced through cost-cutting initiatives into advertising, particularly in the US.Share with your network: Tags: DiageoUnited Stateslast_img read more

Nestlé Indonesia reduces Milo sugar content by 25

July 25, 2019 0 Comments

first_imgNestlé Indonesia reduces Milo sugar content by 25%Posted By: Martin Whiteon: October 04, 2018In: Beverage, Health, Industries, New products, NutritionPrintEmailNestlé Indonesia has reformulated it Milo malt chocolate beverage and reduced its sugar content by 25%.Nestlé says that the recipe change forms part of its commitment to provide healthier and tastier choices and meet changing consumer demands.The new recipe has also increased the number of vitamins and minerals in the drink, with increased levels of vitamin B3, B6, B12, C, D, calcium, phosphorus and iron.Nestlé Indonesia beverages business executive officer Prawitya Soemadijo said: “Our commitment to enhancing quality of life and contributing to a healthier future is what motivates Nestlé’s innovation and renovation efforts in bringing in MILO with 25% less sugar to Indonesian families.“Malt is an energy source that signifies the unique and delicious taste of MILO that has long become part of Indonesian families’ daily lives. We also increase the vitamins and minerals content, such as vitamin B3, B6, B12, C, D, calcium, phosphorus and iron.“We hope this healthier and tastier MILO can continue to support children to ace their daily activities.”Share with your network: Tags: IndonesiaMiloNestléreformulationlast_img read more

Ardagh Group releases new 500ml Celebration Beer Bottle

July 25, 2019 0 Comments

first_imgArdagh Group releases new 500ml Celebration Beer BottlePosted By: Martin Whiteon: October 08, 2018In: Alcohol, Beverage, Industries, New products, PackagingPrintEmailArdagh Group North America has released the new 500ml Celebration Beer Bottle, which has been produced for craft beer producers in the US.The glass bottle is made from high-quality amber glass that and is 100% recyclable, and the new bottle can use either a crown/pry-off or a cork closure.Ardagh has created the new bottle to cater to craft beer producers who are seeking to fully capitalise on the growth of the craft beer market, as the 500ml single-serve format is proving increasingly popular with consumers.Alex Robertson, chief commercial officer for Ardagh Group’s North American Glass division, says that the rising popularity of sour beers and barrel-aged beers are driving the demand for the 500ml Celebration bottle.“Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”“Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise.”Share with your network: Tags: Ardagh Groupcraft beerglasspackagingUSlast_img read more

Kodiak island residents evacuated after tsunami warning video

July 24, 2019 0 Comments

first_imgEarthquakes Kodiak island residents evacuated after tsunami warning – video,Play Video Share on Twitter Last modified on Tue 23 Jan 2018 12.52 EST Alaska Share on Facebook Topics Share via Email Tsunamis Tue 23 Jan 2018 11.54 EST Shares1414 Residents of the Alaskan island Kodiak were urged to move away from coastal areas after a 7.9 magnitude earthquake struck early on Tuesday. Initially, the United States Geological Survey said the earthquake was a magnitude 8.2, prompting a tsunami warning.  The remainder of the US west coast is still under watch. Residents scrambled to safety, some seeking refuge in schools that were transformed into shelters. Officials cancelled the warning after a few tense hours.Earthquake hits Gulf of Alaska, prompting tsunami warnings Source: Various 1:55 Alaskalast_img read more

Muellers TrumpRussia report to be released on Thursday

July 24, 2019 0 Comments

first_imgShare on WhatsApp Sign up for the US morning briefing Since you’re here… Mon 15 Apr 2019 13.53 EDT Share on Pinterest Read more Share on Twitter William Barr, the attorney general, plans to release a redacted version of the near 400-page report on the 2016 election to both Congress and the public, a justice department spokeswoman, Kerri Kupec, said.Opponents of Trump hope the report will answer longstanding questions about his ties to Russia, including what transpired at a June 2016 meeting at Trump Tower in New York involving his son, Donald Trump Jr, and a Russian lawyer who promised “dirt” on rival Hillary Clinton. Trump-Russia investigation … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share via Email Last modified on Mon 15 Apr 2019 14.41 EDT Shares3535 William Barr testifies during a House subcommittee hearing in Washington DC on 10 April.Photograph: Mandel Ngan/AFP/Getty Images Robert Mueller This article is more than 3 months old US Congress Donald Trump William Barr will release a redacted version of the near 400-page report to Congress and the public, spokeswoman said Share on Facebook Share on Twitter Trump-Russia investigationcenter_img He tweeted: “The Mueller Report, which was written by 18 Angry Democrats who also happen to be Trump Haters (and Clinton Supporters), should have focused on the people who SPIED on my 2016 Campaign, and others who fabricated the whole Russia Hoax.“That is, never forget, the crime… Since there was no Collusion, why was there an Investigation in the first place! Answer – Dirty Cops, Dems and Crooked Hillary!”The White House appears relaxed about the prospect of the report’s publication, perhaps believing it has already won the battle of perceptions. Axios reported: “Two of the president’s top advisers who will be handling the response to Mueller’s report were watching the Masters [golf championship] when [asked] about it this weekend.“By all accounts, the president himself is also taking a fairly blasé approach. The subject has barely come up, if at all, in recent senior staff meetings, according to two sources with direct knowledge. And in recent calls to aides and allies, Trump has barely mentioned it.” Special counsel Robert Mueller’s report on Russian election interference will be released on Thursday morning, promising the climactic moment in a two-year saga that has jeopardised Donald Trump’s presidency and held Washington spellbound. Share on Facebook William Barr Read more Trump administration Mueller is also expected to shed light on whether, once in the White House, Trump sought to obstruct justice, for example by firing James Comey as FBI director in May 2017, when the agency was heading the Russia investigation.But the extent of Barr’s redactions could prove controversial and leave many dissatisfied.Mueller turned over a copy of his report to the attorney general on 22 March. Two days later, Barr released a four-page letter summarising what he said were Mueller’s primary conclusions, notably that the investigation did not establish that members of Trump’s election campaign conspired with Russia.That finding led to jubilation and some gloating by the president and his supporters. Analysts urged caution, however, suggesting that while the contacts with Russia might not have risen to the level of a crime, the full report may still detail behaviour and financial entanglements that raise questions about Trump’s curious pattern of deference to Russia’s president, Vladimir Putin.Barr also wrote that Mueller presented evidence “on both sides” about whether Trump obstructed justice and did “not exonerate him” on that point, instead declining to draw a conclusion. Barr said he reviewed Mueller’s evidence and made his own determination that Trump did not commit the crime of obstruction of justice.As a Trump appointee, Barr has been under pressure from Democrats to release the report without redactions. But he has said he must redact some sensitive information, including grand jury information and details about US intelligence gathering.While the prospect of the Democratic-led House of Representatives attempting to impeach Trump appears to have dimmed, the House judiciary committee will be looking for any evidence relevant to ongoing investigations into obstruction of justice, corruption and abuse of power by the president or others in the administration.Shortly after the announcement on Monday, Trump responded with a characteristic swerve, attempting to accuse Democrats of orchestrating a witch-hunt. Topics news Support The Guardian Bernie Sanders and Beto O’Rourke release their tax returns – as it happened Share on Messenger Share via Email This article is more than 3 months old @smithinamerica Share on LinkedIn Mueller’s Trump-Russia report to be released on Thursday David Smith in Washington Full Mueller report may have ‘proof of bad deeds’ and must be seen – Democrat Reuse this contentlast_img read more

INDATA Receives Award for Assistive Technology Video

July 24, 2019 0 Comments

first_imgIndiana Assistive Technology ActINDATA recently received word that the video, “Connecting the Dots,” won the Organization Contribution award from the Assistive Technology Industry Association (ATIA).  All of the Like I Can videos were entered in the ATIA Youtube contest, where videos submitted contained information about assistive technology and various types of disabilities. “Nicholas’ Story” and “Tom’s Story” were given honorable mentions.  In this article, the links that are given for the videos take you to the Like I Can Web site where all videos are captioned.Connecting the Dots will be shown at the ATIA conference this October 28-31 at the Renaissance Schaumburg hotel in Schaumburg, Illinois.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedATIA 2010 Conference in ChicagoMay 28, 2010In “Conferences and Events”ATU351 – ATIA – a new conference-goer’s perspectiveFebruary 16, 2018In “Assistive Technology Update”ATU134 – Discovering Your Personal Genius – Learning Disabilities (Carolyn Phillips and Martha Rust), Voice My Mail, Andrea Bocelli visits MIT, ATIA early bird discount, Switch Access to YouTube Videos, What to Expect from Apple in 2014December 20, 2013In “Assistive Technology Update”last_img read more

Empowering People with Partners in Policymaking

July 24, 2019 0 Comments

first_imgIf you aren’t satisfied with how things are run in your community, the best way to change a policy is to get educated and involved!  This year, consider applying for Partners in Policymaking Academy.  It’s an eight month long training for people with disabilities (or parents of children with disabilities) to learn about the procedures in policymaking.Starting in October, the class meets one weekend a month to learn about the history of independent living, IDEA, State and local policy, best practices, and more.  All traveling costs including airfare, hotel rooms, and child care is covered by the program.  Its main objective is to teach leadership skills and techniques for building connections with school personnel, elected officials, and anyone else who makes policies that affect the lives of people with disabilities.  The class of 35 participants graduates in May.The deadline for this year’s application is June 4 2010.  Space is limited, and this course is only offered every other year, so register today to make a difference!Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedInclusion Drives InnovationOctober 25, 2017In “Communication”National Disability Employment Awareness MonthOctober 11, 2012In “Easter Seals Crossroads”October is National Disability Employment Awareness MonthOctober 26, 2010In “Disability Awareness”last_img read more

Employing people with disabilities a winwin situation

July 24, 2019 0 Comments

first_imgHoosiers with disabilities have the highest unemployment rate of any minority. However, one organization is working to change that. The Indiana Business Leadership Network is encouraging business leaders throughout the state to hire those who are disabled. Making excellent employees, the disabled have an opportunity to lead more independent lives with less reliance on state and federal subsidies if they have a job. At a national level, the BLN is an employer-led endeavor of the Department of Labor’s Office of Disability Employment Policy (ODEP). Initiated in 1994, the program offers a unique medley of service, advocacy and empowerment to a population who has always suffered from persistent unemployment.Scott Beauchamp a Yellow Cab Indy and actively involved with the BLN said a significant portion of community is made of people with disabilities and overlooking them as job candidates means an employer is overlooking a large number of potentially qualified individuals.“Hiring people with disabilities working brings awareness and understanding to all employees that a disability doesn’t mean a person cannot be a very productive team member,” Beauchamp said.Benefits for participating employers include access to important resources regarding disabled employees, information on disability issues and hiring, exposure to qualified disabled candidates, recognition for best disability employment practices and opportunities to interact and learn from other businesses and corporation who supervise employees with disabilities. Currently there are 43 BLNs in 35 states, the District of Columbia and Puerto Rico. In 2000, 1,676 employers participated in BLN activities. Today, more than 2,000 employers are making an effort to hire those with disabilities. One company with a national name is leading the country in a proactive movement to higher those with disabilities who are driven and passionate. Walgreens has formulated a model for employing the disabled like no other. Located in Anderson, South Carolina, a $175 million, 700,000 square foot distribution center has been designed to accommodate just about anyone. Specially equipped with touch screens and flexible work stations, the facility welcomes people of all ability. Not only is the building accessible, it is 20 percent more efficient than any other in the entire company. It is so efficient, that other companies are looking at the Walgreens model, like this distribution center in Windsor, Connecticut. But the payback goes far beyond profitability.Randy Lewis, the company vice president, knows firsthand how having a disability can impact leading a normal life. Lewis has a son with autism. Now the question of ‘what happens next?’ no longer haunts Lewis. Aside from efficiency and profit for Walgreens, employing the disabled gives them security and independence, two things taken for granted by the rest of the population. Lewis said that having a son with autism allowed him to look past the disability and see a person. More than forty percent of the people employed at the DC are disabled and for many, this is the first opportunity they have had to bring home a paycheck. Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedJob Accommodation Network Offers Employment Solutions for Individuals with DisabilitiesMarch 15, 2011In “Services”Inclusion Drives InnovationOctober 25, 2017In “Communication”2015 marks key year for workers accommodationsOctober 28, 2015In “Communication”last_img read more

ATU358 – Morgans Wonderland update with Bob McCullough

July 24, 2019 0 Comments

first_imgPodcast: Play in new window | DownloadYour weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Show notes:Morgan’s Wonderland update – Bob McCullough, Communications Director | morganswonderland.com | 210-495-5888Vibrating shirt gives deaf people the chance to ‘feel’ music – Borneo Bulletin Online http://bit.ly/2GCob5W——————————If you have an AT question, leave us a voice mail at: 317-721-7124 or email tech@eastersealscrossroads.orgCheck out our web site: https://www.eastersealstech.comFollow us on Twitter: @INDATAprojectLike us on Facebook: www.Facebook.com/INDATA——-transcript follows — BOB McCULLOUGH:  Hi, this is Bob McCULLOUGH, communications director for Morgan’s Wonderland in San Antonio, Texas, and this is your assistive technology update.WADE WINGLER:  Hi, this is Wade Wingler with the INDATA Project at Easter Seals Crossroads in Indiana with your Assistive Technology Update, a weekly dose of information that keeps you up-to-date on the latest developments in the field of technology designed to assist people with disabilities and special needs. Welcome to episode number 358 of assistive technology update.  It’s scheduled to be released on April 6, 2018.Today I have a long overdue a follow-up conversation with the folks at Morganza Wonderland in Texas, a theme park that is amazingly accessible.  Also we have a story about a vibrating shirt that helps people who are deaf or hard of hearing and gives them a chance to feel music.  We hope will check out our website at EasterSealsTech.com, sent us a note on Twitter @INDATAProject, or call our listener line.  We love to hear from you.  The number is 317-721-7124.Like this show? Check out ATFAQ, assistive technology frequently asked questions.  It’s a very interactive show where we get your questions and throw them in front of our assistive technology experts.  Check it out wherever you get your podcast, or ATFAQshow.com.I’ve often heard that music is the universal language. The story we’re talking about today is from Germany through the Borneo bulletin.  It’s talking about a group of researchers who have created a device, a shirt actually, designed to help people who are deaf or hard of hearing to experience music in a different way.  It’s described as a tightfitting blue jacket with synthetic fibers and 16 tiny motors, connected to eight microphones that convert sounds into vibrations.  Claudia Weyel, who was attending a performance of The Lion King in Hamburg, said that it was a totally exciting experience that she was thrilled.  It was a wonderfully beautiful experience that she would love to have again.I’ve often heard of many technology devices designed to help people who are deaf or hard of hearing have a more tactile experience in a show or concert hall or movie.  I’ve heard of things like butt kicker speakers that shake the seat to give everybody a more immersive experience.  Before you go out to buy one of these sound shirts, you want to know that it’s an experimental device that is currently costing 20,000 Euro or 24,000 or so US dollars.  It’s very much in research mode right now and was paid for by an advertising agency called Jung von Matt, the place that came up with the idea for the project.It is an interesting story and I’ve got a lot of people in my circles talking about it, so I’ll pop a link in the show notes over to the Borneo bulletin where you can read more about this vibrating shirt designed to give people who are deaf or hard of hearing a different experience with music.You all know that I tend to record shows a little bit in advance.  I happen to be recording this show on the very first day of spring here in Indiana.  If I look out the window, I see snow.  I want it to be springtime, I want to be excited, but I have to say it’s a little hard to look forward to the spring and summer time with snow here in Indiana today.  That being said, we are going to do that anyway.  In fact, about five years ago, we did an interview with the group called Morgan’s Wonderland out of Texas that was sort of a fairly new concept having to do with accessibility and amusement parks.  What is summertime without an amusement park? I happen to know that a lot of things have changed since we had the folks from Morgan’s Wonderland on the show.  Today we are joined by Bob McCULLOUGH who was the communications director.  He is going to tell us the basics of Morgan’s Wonderland and the stuff that I am most interested in, which is what’s new and different.  Bob, welcome to the show.BOB McCULLOUGH:  Thank you so much, Wade.  Speaking of spring, it is going to be clear skies and about 80 degrees in San Antonio today.WADE WINGLER:  Stop it.BOB McCULLOUGH:  We just came out of spring break last week, and the weather was gorgeous.  We had lots of visitors from all over Texas and the region.  We are off to a good start for spring of 2018.WADE WINGLER:  I thought we were going to be friends, but you just ruined it.BOB McCULLOUGH:  I’m so sorry.  We rarely have to shovel snow in South Texas, thank goodness.WADE WINGLER:  We do some in Indiana, but that should be the tail end of it.  We should be nice soon.  I’m excited to have you on the show today.  Before we start talking about Morgan’s Wonderland, tell me a little bit more about yourself and how you became involved with the project.BOB McCULLOUGH:  I’m the most fortunate guy in the world.  I’ve had a 40 plus year in corporate indications.  When I retired several years ago — I hate that word — I was able to pitch my wagon to the Morgan’s Wonderland star.  Before the part opened, I helped communicate what this magnificent park is all about.  Actually, it’s gone so much better in addition to the theme park — and I’ll talk about a new addition to Morgan’s Wonderland in just a moment — there is also a school next door to the park called the Academy at Morgan’s Wonderland.  It’s for students with special needs.  My daughter, my 19-year-old daughter is a student there.  I get to come and have fun at Morgan’s Wonderland, communicating Morgan’s Wonderland, and she gets to go next door to the Academy at Morgan’s Wonderland.  The thing I always like to point out about the Academy, they do a fantastic job of helping a young person build on their strengths and try to prepare properly for work and adulthood.  Where do you think the Academy students to go for their physical education? The theme park! Isn’t that the neatest thing? You’ll see during physical education classes my daughter and other students out and join the part.  They have their three-wheel bicycle, tricycle, and they are zooming around our lake and just having the best time.  If you come to the Academy at Morgan’s Wonderland, you could to have PE at a theme park.WADE WINGLER:  That’s funny.  I’m in Indianapolis, but I don’t think any of the kids near the track it to go around the Indianapolis 500 for their physical education.  That’s pretty cool.BOB McCULLOUGH:  You bet.WADE WINGLER:  Let’s get into the Genesis story about Morgan’s Wonderland a little bit.  We covered it, but it’s been about five years.  Tell people the story about how Morgan’s Wonderland came to be.BOB McCULLOUGH:  Morgan’s Wonderland is the brainchild of an absolutely charismatic individual by the name of Gordon Hartman.  Gordon has a daughter who is name is Morgan.  Morgan is now 24 years old.  He tells the story that when they were on vacation several years ago, they were in a hotel swimming pool, and there were some kids at one end of the pool tossing a ball around.  You could tell that Morgan really wanted to interact and get involved in that play activity, but the other kids kind of looked at Morgan and knew that she had perhaps some special needs.  They took their ball and exited the pool.  That just confused and saddened Morgan to know end.  Gordon tells the story that the look on her face was devastating.  He decided to come up with a concept where a play is the common denominator, where you can bring together people with and without special needs and a barrier free environment for fun and better understanding of one another.  That’s the Genesis of Morgan’s Wonderland.I will say also that Mister Hartman was a very successful homebuilder in San Antonio.  Before this episode in the hotel swimming pool, he had sold his homebuilding business, so he was trying to figure out what he was going to do for the rest of his life.  Sure enough, this idea came forth about Morgan’s Wonderland.  The park was built, and it’s a spectacular park, very colorful and uplifting place to be.  The park opened in spring of 2010, and already since that time we have welcomed well over 1 million visitors from all over 50 states and now the total is up to 69 other countries.  Morgan’s Wonderland, as far as we know, is the only theme park of its kind in the world that is specifically designed for those with special needs, both cognitive and physical.  It’s also for everyone, anyone and everyone can have a great time enjoying Morgan’s Wonderland.WADE WINGLER:  It was Mister Hartman that came on the show early on.  Tell him we said hello and are so proud of things have gone so well in the last few years.BOB McCULLOUGH:  I’ll be happy to.WADE WINGLER:  When we spoke initially, we talked about some of the features of the part.  I would like for you to recap some of those.  What makes this an ultra accessible park? And some of the new things as well.BOB McCULLOUGH:  To make it ultra accessible means if you are in a wheelchair or have a cognitive or other physical type of challenge, you can do everything that everyone else can do in the park.  For instance, we have rides, and all those are wheelchair accessible.  We have our colorful carousel.  We have a train ride.  We have what we call the offered adventure ride, which is SUVs going throughout the countryside.  Our latest addition in terms of rides is a beautiful, colorful fares will.  We call it the Whirling Wonder.  When you come to Morgan’s Wonderland, you can take advantage of every ride we have available.The other thing that is very important about Morgan’s Wonderland is if you have a physical or cognitive special need, you get in free of charge, no questions asked.  That has been the policy since the very beginning.  In fact, we try to make Morgan’s Wonderland, which spreads out over 25 acres in an abandoned rock quarry, we try to make it as affordable and barrier free as possible.  The top ticket price that you would pay is $17, and that’s for an entire day of fun.  Again, we try to make it as affordable as possible, free for those with special needs, and we have discounts for seniors, discounts for military.Our emphasis is on bringing people together for fun and understanding.  We are dedicated to trying to bring cost as low as possible.  That includes concessions and food and things like that.  We do have snack bars.  If you want to bring your own food and drink to the part, we have the picnic place where you can have your meal.  We realize that many families with special needs individuals are on tight budgets because they are paying for therapists or doctors or pharmaceutical bills and things like that, so we do everything we can to make Morgan’s Wonderland as affordable as possible.WADE WINGLER:  In terms of the food, sometimes there are dietary needs that are hard to match at a concession stand.BOB McCULLOUGH:  Absolutely.  But if you want chicken strips or pretzels or things of that nature, more traditional theme park foods, we have a selection of those as well.  If you have dietary restrictions or are on a tight budget, you may bring your own food.  That’s a lot different than most theme parks.WADE WINGLER:  What does a typical day at the park look like, especially if it is a family who has members with disabilities?BOB McCULLOUGH:  We have one entrance to the park.  That’s what we call our welcome center.  We have a phenomenal staff that is there to welcome our guests.  If you so desire, we also have RFID wristbands where there are various elements of the park that, if you scan that wristband, we have location stations.  If everyone in the group has an RFID band on it, you can notice where all of the members of that party are scattered throughout the park.  There are various picture spots where if you scan your wristband, we can send a photograph of you for a piece of artwork back to your home computer.  We do have a good bit of technology available at Morgan’s Wonderland.Basically, when you arrive at Morgan’s Wonderland, you can get a park map.  You can get your questions answered about when we have special shows and attractions and what not.  Then we hope that the family or group or our guests will go out and have a very leisurely experience.  Our goal is not on the total number of guests.  Ours is more qualitative than quantitative.  We don’t want you to be rust.  We want you to be able to enjoy each and — we have about 25 different attractions in the park.  In addition to the rides, we have play areas, play scapes.  One of the most popular activities, believe it or not, is fishing.  We have catch and release fishing in our Lake.  We have an eight acre lake which is a holdover of the quarry operations from yesteryear.  A lot of folks who have special needs have never caught a fish before.  It’s a real thrill when, for instance, a person in a wheelchair can head out onto what we call the wharf.  They can roll it up to the edge of the water and drop a line.  Who knows? They might end up with a 5 to 10 pound catch fish or a big perch or a bass.  Sometimes a simple things are the most impactful.  Speaking of the lake, we have the walk and roll trail around the lake, where if you are in a wheelchair, you can enjoy the beauty of the park, rolling around the lake.  Or you can walk, and there are rest areas along the way.There are so many different things and so many different expenses that we have.  For example, the other day, during spring break, we had special shows at our amphitheater.  The amphitheater is also on the shoreline of the lake.  We had dog shows, puppet shows, musical performances.  In addition to our fixed assets, the rides and other attractions, we also offer a wide range of special entertainment so that it at even more to a typical day at Morgan’s Wonderland.WADE WINGLER:  I know some of those things have been there like the lake — by the way, I’m a fisherman, so you are speaking my love language.  I know some of that stuff is old, but there have been a lot of things that have changed in the last five years since we’ve talked about Morgan’s Wonderland on this program.  Tell me some of those.BOB McCULLOUGH:  As I mentioned, we added the whirling wonder Ferris wheel, which is so colorful.  You get up about five and a half stories high, you can see a great panoramic view of Morgan’s Wonderland and the surrounding area.  That includes our newest addition.  This past summer, we opened Morgan’s Inspiration Island.  Morgan’s Inspiration Island is the first ultra accessible splash park anywhere in the world.  It is tropically themed, has six major attractions.  You were talking about the snow in Indiana, but in San Antonio get it can get hot in the summer time.  This is a way that our guests can come in splash and play and have a cooling experience when they come to Morgan’s Wonderland.That opened this past June, and almost immediately we were notified by the World Waterpark Association that we had been given their “leading edge” award, because some of the things that are so different.  Again, it’s completely wheelchair accessible.  One of the really incredible things about Morgan’s Inspiration Island are the waterproof wheelchairs.  We have so many guests that come to us in battery-powered wheelchairs.  Those wheelchairs are expensive, and you can’t afford to get them wet.  Our visionary founder worked with the University of Pittsburg on a new type of wheelchair which is powered by compressed air.  It’s called Pneu-chair, P-N-E-U chair, or pneumatic chair.  It can become totally doused or complete the wet, and the guest can still enjoy all the activities at Morgan’s Inspiration Island.  We also have other types of waterproof wheelchairs.  There are chairs where the guests can provide mobility by himself or herself, or there are push type chairs as well.  If you do come to Morgan’s Inspiration Island, please know that you can leave your expensive wheelchair at what we call the wheelchair valet, and you can transfer from your chair into one of our waterproof wheelchairs.  It’s been such a pleasure to see folks who you would think would not normally be able to get out and splash and play, and they can have just as much fun as everyone else.WADE WINGLER:  That’s fascinating.  As I was looking over the website, gearing up for the interview, I also know there are some educational programs as well.  Did I get that right?BOB McCULLOUGH:  Absolutely.  You mentioned spring, and we are getting ready to begin our spring round of educational field trips.  On 20 days each spring and an equal number of days in the fall, we invite school to bring students out to Morgan’s Wonderland.  We have learning stations throughout the park.  These elementary school students can come and learn about science, math, different academic disciplines.  The learning stations were created through what we call the Education Service Center.  That is an organization in San Antonio that helps schools with their curriculum and lessons and things like that.  We went to them, and they helped us create these learning stations throughout Morgan’s Wonderland.  Let’s face it.  When learning is fun, the retention levels go way up.  These kids come out and have a great day learning in a beautiful, outdoor, uplifting environment.  I do believe that they go away with a higher retention rate, if you will, because they were in such a positive, uplifting environment.WADE WINGLER:  That makes a lot of sense.  Is the park open year-round, or is it seasonal?BOB McCULLOUGH:  It’s a seasonal.  We opened up the first part of March.  Typically in the spring and fall, we are open on Fridays, Saturdays, and Sundays.  Then come Memorial Day, we are open pretty much daily up until mid-August.  We follow the calendar of most of the school district and the San Antonio District.  We do have activities going on throughout the year, but basically we are open from March to the end of December.  Not open every day, so it’s important to check our website to make sure that the day you want to come we will be open.WADE WINGLER:  If folks are thinking about a visit — and I think it sounds like a lot of fun does what kind of tips would you have for them to plan a successful visit?BOB McCULLOUGH:  I would arrive fairly early in the day so you have plenty of time to see and experience everything.  This is particularly true during the warmer weather months.  As I indicated earlier, it can get warm in San Antonio, especially in the mid to late afternoon.  You might want to plan your visit, or at least of your visit earlier in the morning.  You want to bring the sunscreen and hats and other gear that are important for outdoor activity.  If you want to bring your own food or snacks or whatever, that’s perfectly permissible.  We try to make it as easy and laid-back and relaxed as we possibly can.If you have any questions about what to bring or what you can to bring, we can direct you to our phone number and you can call and gather additional information that way.  Basically, just like any outdoor activity, you want to bring the appropriate attire and hats and sunscreen and things like that.WADE WINGLER:  What kinds of things are on the horizon for Morgan’s Wonderland? What’s in the future?BOB McCULLOUGH:  The area where Morgan’s Wonderland sets, as I indicated before, is a former rock quarry.  There is additional land available that Mister Hartman plans to develop into additional facilities to help the special needs community.  We are hoping to make a big announcement later this year on some of the things that he is working on right now, but I’ll give you a sneak preview.  One of the things is called the MAC, and the MAC is an acronym for Multi-Assistance Center.  He is wanting to build something on the order of 80,000 square feet of space for a facility where if an individual comes to the back and request assistance, that they can be referred to various entities and agencies that help the special needs community.  In other words, is like a one-stop location for getting assistance if you have a particular special need. The other part of this is he has always wanted to provide additional medical care and dental care for those with special needs.  When you go to medical school or dental school, as far as we know, there are no curricula that focus on special needs individuals.  He’s hoping to change that here in the MAC.There are several other projects on the drawing board as well.  One of them is there are a number of camps located in the hill country near San Antonio.  These are like summer camps for individuals.  He has acquired some land very close to San Antonio where we hope to offer more of a year-round summer camp for the special needs community, which would also include equestrian activities and swimming and other things you would normally associate with his summer camp.  That’s also on the drawing board.We are working with one of the school districts, the Northeast Independent School District in San Antonio, on athletic fields specifically designed for special needs athletes.  Having said that, we also have a program at Morgan’s Wonderland called STRAPS, the South Texas Regional Adaptive Paralympic Sports Program.  We have physically challenged athletes that play wheelchair basketball and wheelchair soccer and about a dozen sports.  A lot of veterans who are living in the San Antonio area, they also take advantage of the STRAPS sports program.  In fact, we are located only five or six miles away from Fort Sam Houston, the home of military medicine for the military.  They treat a lot of folks who have suffered wounds and injuries in combat situations.  Some of those athletes come here to Morgan’s Wonderland and participate in the STRAPS program.So the future for Morgan’s Wonderland is incredibly bright, a lot of good things on the horizon.  It all started with Morgan’s Wonderland, and the mothership, so to speak, it’s as popular as ever.  We are anticipating a very busy summer, especially now that we have a cooling component in Morgan’s Inspiration Island.WADE WINGLER:  I know there are people listening who are going to want to visit.  To do that, they need to learn more about the specifics.  Give that contact information, website, phone number, those kinds of things.BOB McCULLOUGH:  Very easy.  Our website is MorgansWonderland.com.  There is no punctuation in Morgan’s Wonderland.  The phone number is 210-495-5888.  Both the website and the call in phone number, information is readily available.WADE WINGLER:  A Bob McCullough is the communications director at Morgan’s Wonderland in San Antonio, Texas.  Thanks so much for being on the show today.BOB McCULLOUGH:  It’s been a real pleasure.  Thank you so much.WADE WINGLER:  Do you have a question about assistive technology? Do you have a suggestion for someone we should interview on Assistive Technology Update? Call our listener line at 317-721-7124, shoot us a note on Twitter @INDATAProject, or check us out on Facebook. Looking for a transcript or show notes from today’s show? Head on over to www.EasterSealstech.com. Assistive Technology Update is a proud member of the Accessibility Channel. Find more shows like this plus much more over at AccessibilityChannel.com. That was your Assistance Technology Update. I’m Wade Wingler with the INDATA Project at Easter Seals Crossroads in Indiana.***Transcript provided by TJ Cortopassi.  For requests and inquiries, contact tjcortopassi@gmail.com*** Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedAM108 – Accessible Amusement ParksJune 21, 2013In “Accessibility Minute”ATU200 – Wade Wingler is interviewed by Danny Wayne in This Special Celebration of 200 Episodes of Assistive Technology UpdateMarch 27, 2015In “Assistive Technology Update”ATU251 – Your AT Journey with Laura MedcalfMarch 18, 2016In “Assistive Technology Update”last_img read more

MarTech Interview with Sam Carter CEO Fospha

July 24, 2019 0 Comments

first_imgAbout Fospha What is Fospha and how does it fit into a CMOs technology stack?Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are needed for digital marketing maturity: connected data, automation, and actionable measurement. Fospha’s solution is designed to help CMOs in these three areas. Using multi-touch attribution (MTA) and marketing mix modeling (MMM), we assess the value of marketing channels in detail, bringing data together to achieve a unified view of performance to help marketers understand what’s working.To put it simply, MTA measures the value of every touchpoint in the customer journey, while MMM shows how channels work together and how brands can drive incremental growth. Using these insights, Fospha builds tailored customer data platforms for clients, using data science products to provide one view across all channels, drive ROI, and build customer lifetime value. These platforms are unique to the customer and entirely theirs, using their own data. This protects them from data leakage and allows them to integrate them with their existing business systems and the other technology providers they use to prioritize choice and future proof their customer data platforms.How does Fospha maximize the campaign effectiveness at each step of the user’s journey using data?In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment.In this context, understanding what’s working, and acquiring and retaining customers at sustainably low costs are the biggest challenges marketers face. Our solution connects data from within the organization to provide insight into every step of the end-to-end customer journey. Brands use these insights to run campaigns more efficiently, direct spend and resources more effectively, and identify wasted spend and key opportunities for incremental growth.From the time you started at Fospha, how much has the customer data and analytics market evolved? The landscape has changed radically in a short space of time. After a number of false starts and general lack of progress over the past decade, businesses are realizing that connected customer data is now a business imperative, to unlock business critical insights,increase productivity and have any chance of adopting AIAfter derailing a lot of marketing progress in 2018, GDPR has actually become a good forcing mechanism for this — with good data management at the heart of the regulations – and we are now seeing businesses thinking more about how they can effectively use the data they have access to, rather than the data they don’t have. A recent survey report found that a third of marketers believe they are using less than 20% of the data in their organization and marketers generally are becoming more aware of the enormous potential value, IP and competitive advantage in the data they do own but mostly aren’t using.With regards to the market itself, the landscape has also changed dramatically. We acquired a business called iJento in 2016 that has a long history in customer data intelligence. Initially, the company focused on web analytics, evolving to incorporate multi-channel and device, and is now significant part of our marriage between engineering and data science. As the opportunities Machine Learning presents finally started to meet expectations, this background allows us to empower marketers to organize and consolidate data, and then unlock business critical insights at a scale previously unimaginable. Today, we put a huge emphasis on the people who make our product valuable to customers and have witnessed a change in brand sentiment away from faceless SaaS solutions to people-led platforms.What is the current state of Marketing Attribution (MTA) and why does it remain unresolved in most cases?Our last whitepaper, The State of Marketing Attribution, found more needs to be done to help marketing teams solve their biggest challenges around marketing and attribution. Many are still having the same conversations they were 10 years ago that data and teams are siloeed and metrics outdated — this needs to change.The customer journey is more complex than ever and there is an increasing demand for independent measurement, but for this to really succeed, it needs to be matched by digital marketing maturity within the organization — its no longer solely about attribution. The BCG report found that brands can expect up to 15% incremental revenue growth if they have data-driven marketers working with connected data and actionable measurement.Tell us about your go-to strategies to support rapid growth and the lessons learned through periods of massive shift and transition.At Fospha, we are huge advocates of the ‘start small and grow’ approach with our clients. The perfect data set is never going to fall into your lap, which means you need to start with the data you have and develop from there. There are so many valuable actionable insights you can unlock from your very basic data and we are seeing this day in, day out, with our clients.But one of the reasons there’s been such slow progress in the last 10 years is that there hasn’t been a clear methodology for getting started. An RFI process for a 360 attribution tool is the wrong approach, as it focuses on the how rather than the why or the what. As a solution, we have built basic systems for enterprise clients and enterprise systems for smaller clients to fit the technology to the specific problem they need addressing and take businesses on their own unique journey.How do you prepare for an AI-centric world as a business leader?When people think of AI, they imagine robots and self-driving cars, or have been disillusioned by what they’ve seen so far. But what businesses should really be focused on is how AI can help drive efficiency and productivity, and how humans can use it to solve problems they have here.To prepare for developments in an AI-centric world, Fospha needs to think not only about the role it plays for ourselves, but also how it affects the products we are building for clients. As a business that is 25% made up of data scientists, we have a unique perspective. Due to costs, our product would have been unthinkable in most clients organizations 10 years ago, but now the barriers to entry have been lowered and the solutions can cope with larger volumes of data at higher speeds. There isn’t really a financial excuse anymore for not embracing it.How do you inspire your people to work with technology? Technology is inspiring enough in the majority of cases. A lot of what we do exists at the intersection of academia and commerce, and continual technological advancement creates exciting, dynamic learning opportunities for my team. We’re excited about how technology can solve our clients’ biggest problems and create exciting opportunities, and I can’t wait to see what the future brings in terms of further technological development.What apps/software/tools can’t you live without?It has to be Excel. Apart from constantly affirming my Excel skills to maintain credibility managing a business full of data scientists, engineers and analysts, it’s still a seriously impressive tool and a great platform to understand and analyze data. It’s also extremely easy to self-train, and offers an amazing range of flexibility for a range of different tasks.What’s your smartest work-related shortcut or productivity hack?As mentioned, I get oddly excited by Excel functions and shortcuts. I believe that sometimes the biggest productivity and efficiency gains are the simplest.What are you currently reading?At the moment, I am reading “The Five Dysfunctions of a Team” by Patrick Lencioni. Our team has grown pretty quickly over the past couple of years, and building and maintaining a world-class culture, and high performing team has become my number one objective.I know 18-year old Sam would be disappointed to hear I have sacrificed the amount of fiction I read for books about business, but it’s texts like this that reinforce how critical it is to keep learning.What’s the best advice you’ve ever received?Make yourself redundant at every opportunity. The only way you and your team can progress is if you can remove the dependency on yourself and empower others.Something you do better than others – the secret of your success?I don’t know if I can mark myself better than others on this, but I’m a relentlessly positive person. I think 90% of any success I’ve had is due to an ability to maintain this and transfer that attitude to others. This is particularly important when something isn’t going according to plan, and positive problem solving becomes paramount.Thank you, Sam! That was fun and hope to see you back on MarTech Series soon. About SamAbout FosphaAbout Sam MarTech Interview with Sam Carter, CEO, Fospha Sudipto GhoshMay 1, 2019, 2:30 pmMay 1, 2019 “In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment.” The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.center_img Sam Carter is CEO at Fospha. He previously held the Commercial Director position, developing the sales, marketing, accounts and customer success functions for one of the BlenheimChalcot portfolio businesses. MarTech Interview Series A hybrid of data science, artificial intelligence and data driven modelling Fospha help businesses unlock insights and disrupt their business from within to drive business innovation and growth. We do that through our consultancy arm for bespoke projects and in marketing and media through attribution and measurement. AI in MarTechcustomer dataFosphaGDPRInterviewInterview SeriesMarketing Tech InsightsMarketing TechnologyMarketing Technology InterviewMarTech InterviewMarTech Interview SeriesMarTech SoftwareMartech stackMarTech UpdatesROISam Carter Previous ArticleTetra TV Launches Transparent Advertising Network for Connected TVNext ArticleRise of AI: Should Humans Be Worried?last_img read more

Splice Machine Partners with Informatica to Make it Easier to Modernize Applications

July 24, 2019 0 Comments

first_img Artificial IntelligenceInformaticaInformatica World 2019Marketing TechnologyML ManagerNewsSplice Machine Previous ArticleNielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & RadioNext ArticleChorus.ai Named a 2019 Hot Vendor in Conversational Intelligence by Aragon Research Operational AI Data Platform Leader to Showcase New Informatica Connector and Its Value in Powering Real-Time Intelligent Applications in the AI & Cloud Innovators Pavilion at Informatica World 2019Splice Machine, provider of the first and only operational artificial intelligence (AI) data platform, tannounced that it has partnered with Informatica, a leading data integration and Cloud management company, to create a Connector that will remove latency from real-time, operational AI applications and accelerate the journey to AI for the enterprise. The Connector will leverage Informatica’s cloud data management capabilities to accelerate data migration onto Splice Machine’s operational AI data platform, streamlining the ETL process and making it easier to modernize enterprise applications without delay. Splice Machine will discuss its new Informatica Connector in the AI & Cloud Innovators Pavilion at Informatica World 2019.The announcement comes a month after the Company announced the launch of a beta program for ML Manager, a native data science and machine learning platform operating on top of Splice Machine’s data platform, adding machine learning workflow management capabilities and giving data scientists an integrated platform for rapid experimentation and robust model management.Marketing Technology News: Adoption of SymphonyRM’s AI-Powered “Next Best Actions” Soars as Company Doubles Revenue and Client Base and Raises $10 Million in Series A Financing“In our mission to power real-time applications, our partnership with Informatica allows us to remove a significant barrier that stands in the way to modernizing applications, which is slow data migration and latency,” said Monte Zweben, co-founder and CEO, Splice Machine. “The new Connector, combined with our operational AI data platform, will power intelligent applications by leveraging real-time data at scale, improving decision making and delivering better business outcomes.”Marketing Technology News: MSAB Chosen for Key Role in New European Union Funded Consortium Developing Mobile Forensic Technology Solutions for Law EnforcementSplice Machine is the operational AI data platform to simplify digital transformation. Unlike other data platforms that require duct taping separate systems together, the Splice Machine data platform is a scale-out SQL RDBMS, data warehouse and machine learning management solution in one. The Splice Machine platform powers intelligent, mission-critical applications that are woven into the operational fabric of companies in the financial services, healthcare, industrial and consumer verticals to improve operational efficiency, eliminate unnecessary costs and deliver superior service. The Splice Machine data platform can be deployed on-premise or as a fully-managed cloud service.Marketing Technology News: Biscuitville Chooses SiteZeus to Help fuel their Location Growth Splice Machine Partners with Informatica to Make it Easier to Modernize Applications Using Operational AI PRNewswireMay 20, 2019, 1:25 pmMay 20, 2019 last_img read more

Mobiquitys AdCop Finds Ad Fraud Lurking Below the Floor

July 24, 2019 0 Comments

first_img ad fraudAdCop beta programDean JuliaMarketing TechnologyMobiquity TechnologiesNewsprogrammatic advertising Previous ArticleUK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-BreachesNext ArticleAT&T Adding Interactive Public Service Locast App to DIRECTV and U-verse Video Platforms Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor PRNewswireJune 1, 2019, 1:02 pmMay 31, 2019 Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is FraudulentMobiquity Technologies, Inc., a leading technology provider in next generation programmatic advertising released the initial observations from the Advangelists free AdCop beta program, exposing near 100% fraud in instances of bids placed below publishers’ established floor price.Similar to a reserve bid price on eBay or other auction environments, all advertiser bids below the floor price should be rejected and the impression should remain unsold.  “It was curious that we were even able to acquire impressions below the floor price, which lead us to investigate the nature of these impressions.  We immediately observed a near 100% fraud rate, of spoofed publishers,” said Dean Julia, CEO Mobiquity Technologies, parent to wholly-owned subsidiary Advangelists, which created AdCop.Marketing Technology News: Seven Tech Data Executives Named 2019 CRN “Women of the Channel”These initial findings have many implications on decisions made by publishers seeking to monetize their inventory, and advertisers seeking to attain the lowest rates for media.  The AdCop beta program included 3 major advertising agency partners and observed the instance of fraud for dozens of their brands at the impression level.  The program looks across the entire ecosystem of publishers, open RTB, mobile and video; finding the pervasiveness of fraud below the floor price to be indiscriminating.“Recent published articles citing a decline in Ad Fraud simply is not warranted,” continued Mr. Julia. “Not only has the AdCop beta test confirmed that the fraudulent actors are actively moving to mobile and CTV ad platforms where fraud monitoring is harder to detect, our analysis also indicates a prevalence of bad actors blatantly abusing basic floor price principles of the open exchanges is extremely high.”Marketing Technology News: DataRobot and Informatica Partner to Accelerate Adoption of AI Across the EnterpriseMr. Julia concluded, “The industry needs to maintain focus on fighting this at an impression level, not publisher level. Everyone is adversely affected, and the Advangelists technology can help address the issue head on.”Mobiquity and Advangelists will maintain the free AdCop beta program for advertisers, but are exploring release of AdCop as a stand alone product.Marketing Technology News: Sauce Labs Named Gold Stevie Award Winner for Best Software Development Solution in 2019 American Business Awardslast_img read more

Skylum Teases AIpowered Automatic Sky Replacement Filter for Luminar

July 24, 2019 0 Comments

first_imgSkylum Teases AI-powered Automatic Sky Replacement Filter for Luminar Superpowers You Didn’t Know Superman Had 0 Comments Tagged In photoshopadobe photoshopimage processingphoto editingLuminARSkylumsky replacement Post a Comment 0 Comments Why Hollywood Won’t Cast Elisha Cuthbert Anymore 10 Scientifically Proven Side Effects of Growing a Beard Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous By David Cardinal on July 23, 2019 at 3:22 pm We Finally Understand Why Hollywood Dumped Christina Ricci One of the most popular image editing “tricks” is swapping out the sky in a photograph. While not appropriate for documentary images, it can make quite a bit of difference to whether an image is so-so or appears amazing (“appears” because, of course, it isn’t strictly a photograph at that point). Originally the process for swapping out the sky in a digital or digitized image involved using layers in Photoshop and carefully painting a mask. More recently, we’ve seen smarter masking tools to help with the job. Now, Skylum says it has created a simple, one-click, AI-powered, sky replacement filter that the company will unveil as part of its upcoming Luminar 4 release.Why Convincing Sky Replacement Is HardManually pasting a different color sky into a photo is a painstaking, but relatively simple process once you understand layers and masks. However, blending the edges of your existing subjects and the new sky is much harder, especially if some of the subjects are translucent or have fine detail such as leaves or hair. Luminar’s new filter promises to handle that task automatically.Even more impressively, Skylum claims the new feature will actually relight the existing scene to match the light that would be coming from the replacement sky. We’ll see how well that works in practice, as doing it perfectly also means removing the light from the original sky first. Since we’re starting with just a photograph, it is difficult to completely estimate lighting. The new filter will also allow you to adjust its effects to control elements like depth of field, tone, exposure, and color. In another clever twist, the filter is designed to detect the horizon and orientation of the sky, so the replacement sky will look as natural as possible.You can get a quick look at how Luminar promises the filter will work from this teaser video:This animated GIF provides a sample of what Skylum is promising Luminar 4 will be able to do:Luminar 4 promises to make replacing the sky in your images as easy and realistic as this example of the New York skyline. We’ll be giving the product a full review when it comes out to see if it delivers.Sky Replacement Does Come With a Big CaveatSkylum will be shipping a set of sky images that can be used with Luminar 4’s sky replacement filter, and anticipates future “sky packs.” Unfortunately, for me, that pushes the feature a little bit far over into the make-believe realm of graphic arts, and away from photography. For example, shooting a few images over the course of an hour or days from a specific location and picking the best sky isn’t strictly photography, but at least I’ve created all the images, and they have geographic integrity. Patching in a sky that someone else took, and that will look the same as many other images from a variety of places, isn’t something that gets me too excited. Fortunately, Skylum has told me that it does think it will eventually be possible to use your own images as sky replacements.Skylum is promising to deliver Luminar 4 this fall. It will provide a discounted price incentive for pre-orders, and upgrade pricing for existing users. Current Luminar users are probably also hoping that the company will have fleshed out its current photo organizer into a full-fledged image management system.Now Read:Luminar 3 Gives Lightroom a Run For Your MoneyMobile Photography Workflow: Pushing the Envelope With Lightroom and PixelHands on With AirMagic, a One-Click Fix for Your Drone Photos Cartoon Episodes So Controversial They Were Banned Popular Memes That Completely Destroyed Innocent Lives Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. You Might Also LikePowered By ZergNet Huge Scandals That Rocked The History Channellast_img read more

Why Gamification Doesnt Work in B2B Customer Support

July 24, 2019 0 Comments

first_imgWhy Gamification Doesn’t Work in B2B Customer Support Eric HarringtonJuly 9, 2019, 9:00 pmJuly 8, 2019 If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact center “contests” or “games” to drive increased performance. For example, the customer service representative that resolves the most tickets will be entered into a drawing for an iPad or some type of gift card at the end of the month. Gamification is commonly used to improve user engagement, organizational productivity, learning, and employee recruitment.When Gamification works in Customer SupportIn B2C Customer Support, high ticket volumes with basic requests are common. For Customer Support agents in this space, the ultimate goal is to resolve support tickets as quickly as possible. Unlike B2B support tickets, B2C tickets can often be solved without the need for multiple employees. Creating games that give points for quick issue resolution works in the B2C space because these agents are expected to meet the higher ticket volume. However, when it comes to the B2B industry, leveraging tactics like Gamification sometimes has the opposite effect, and can potentially hurt customer relationships instead of helping them.B2B support demands a customer-centric approachWhile Gamification is meant to incentivize support teams, unfortunately, games can sometimes take priority over building strong customer relationships. Managers should spend time understanding their customers’ problems and challenges rather than spending time administrating games designed for higher volume Customer Support teams.The focus on games and winning changes the mindset from how can we better help the customer and solve their problem to how can I make sure I win today’s game? This mindset drives agents to pick and choose which tickets they know they can close easier and faster versus handling complex issues from the beginning. This often means larger issues become worse and losing a customer becomes more likely.As companies take a deeper dive into ways to incorporate Gamification, some have tried to create games based on ratings instead of ticket volume. This approach might seem like a solution, but it only shifts the problem. Again, agents can find a way to “trick” the game by only selecting customers they know will rate them well, leaving the more difficult customers for their colleagues.B2B Customer Support values quality over quantityIn B2C support, speed is a top priority for the customer waiting on the other end of the line. In B2B support, however, getting the problem solved the right way is usually more important than providing a quick answer. Frequently, B2B companies experience more complex problems requiring involvement from multiple departments. Losing a cornerstone customer for a B2B company can make or break a fiscal year. For this reason, B2B companies should not prioritize a game that may negatively affect a customer relationship.Potential to lose good employeesFor B2B companies, Gamification not only impacts customers but also impacts employees. Companies focused on incentivizing speed alone show they’re less invested in employee engagement, that they might be understaffed, and that they may not have the right customer support solution. The impact Gamification has internally for B2B companies can also affect their recruiting process as potential employees will uncover the company’s reliance on games during their initial research. This can create an area of concern for the candidate.ConclusionWhile Gamification may not be the answer for B2B customer support, there are other ways companies can build relationships with customers while keeping their employees motivated. As an example, if your company uses a workplace chatroom like Slack, consider creating a “wins” channel. This brings recognition to employees and encourages others to take part in congratulating teams across the company.Instead of focusing on games, B2B customer support teams should focus on understanding their customer’s needs and challenges, and on solving problems effectively and correctly rather than letting them linger in a queue due to a ticketing game. In doing so, B2B companies can build long-lasting relationships with clients and uncover opportunities to acknowledge support agents in their teams.Read more: Customer Support – Doing the Right Things to Get 95% and Above Satisfied Customers B2Bcustomer relationshipcustomer serviceCustomer Supportgamification Previous ArticleAdjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its BoardNext ArticleEngagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019last_img read more

Finding the Whale and Other Ways Big Brands Can Learn from StartUps

July 24, 2019 0 Comments

first_imgStart-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications strategy – and big brands can benefit from using this same disruptive approach.Big brands build consistency and reliability across many markets and many product lines. Disruption can be tough in an environment where protecting the brand is job #1.On the other hand, when it comes to image and reputation, the start-up is ruthless. Having worked in both large and start-up companies, I believe start-up strategies could energize big company branding efforts in four ways: establishing objectives and key results (OKRs); following the 80% rule of prototyping; finding the whale, and having an entrepreneur mentality for change.Read More: 3 Simple Steps to Meet Current GDPR ComplianceOKRs (Objectives and Key Results)The practice of establishing OKRs has recently been revived. OKRs help drive teams towards established objectives aligned with the entire organization. Staff at start-ups look at objectives as a unit to prove a product-market to investors, acquire customers and gain market traction. Whereas, bigger brands have different divisions where one portion of the company might be driving 80% of the profits and the entire company might not wrap around one objective.OKRs are as beneficial for big brands as they are for start-ups to get everyone in a division or product team on the same page with objectives until a product is launched successfully. Instead of looking at overall company objectives, a big brand might treat each product line like a start-up. When everyone, from key leaders in marketing to IT staff, aligns with the goals, vision, and mission, regardless if they’re with a big company, a smaller division of a large company, or a start-up, an OKR exercise will be achievable.The 80% Rule of PrototypingThe 80% rule means that if a product is 80% ready, it’s good enough to launch and can be refined later. A start-up that is eager to get a product to market quickly to test with a sample audience and refine lends itself to the 80% rule of prototyping.Big brands, due to reputation, values, and standards, will find this rule harder to implement. They might be hard-pressed, for example, to apply the 80% rule to reputation or to a personal care product, but they could apply that principle to more agile channels, such as Social Media or Mobile Marketing.Read More: What to Expect When You’re Launching a Customer Data Platform in 2019Finding ‘the Whale’In marketing, a ‘whale’ is a superuser with a disproportionate voice on a brand. The term comes from the gaming world where a gamer takes over and others follow. Whereas big brands are more interested in influencing the influencers who make noise on social media or other feedback channels, smaller brands are seeking that whale, someone whom the company can nurture and work with to build future sales and product reputation. Whereas start-ups can turn any good customer into a hero of their product or service, a large company must manage reputation and has less leeway when it comes to that approach. Big brands will sometimes use (famous) influencers to act as the product superfans, but this can be perceived as disingenuous especially by the younger generations who crave authenticity.The Entrepreneurial Mentality for Change Start-ups are proficient in executing strategic priorities in the midst of the whirlwind. They are agile and decisive, making the necessary changes for rapid growth that disrupts a market. Established brands tend to have a discipline of purpose – a vision, mission and key values that serve as the ‘North Star’ driving company decisions. While this approach creates feelings of unity for a company, adhering so closely to intangible ‘values’ can limit innovation. Big brands must foster creativity and be able to embrace changes that drive the organization forward. This may be a complete 360 or merely a slight pivot, but understanding when it’s time to change and executing on the decision will allow big brands to remain innovative market leaders.I have come to realize that the entrepreneurial spirit is alive and well in big companies. More big brands are establishing roles typically seen at a start-up, such as chief innovation officer. The culture of a big brand is changing to intrapreneur.A great way to accomplish the recommendations outlined here is to consider hiring entrepreneurs from the start-up world who could act as ambassadors for change. They should cherish these intrapreneurs and give them space to experiment over and over. The entrepreneurs learned how to fail fast – and many times succeed faster – in a cut-throat, start-up environment, and they could teach their more traditional peers some valuable lessons.Read More: Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups Pascal EhrsamJune 5, 2019, 8:00 amJune 5, 2019 ConnecthingsMarketingmobile marketingOKRSocial Media Previous ArticleInformatica Honors Industry Innovators at Informatica World 2019Next ArticleData: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal tolast_img read more

Frank Teruel Joins ADARA as Chief Operating Officer

July 24, 2019 0 Comments

first_imgExperienced Technology Executive Will Lead Operational Expansion and GrowthADARA announced that Frank Teruel is Chief Operating Officer for the company. This is a new position for ADARA, which was created to lead global operations as the company expands. Teruel is uniquely qualified for the role, with a dual financial and operational background, and experience at data and technology companies in growth markets. ADARA serves leading travel brands by delivering critical intelligence that drives personalization and relevance throughout the customer’s journey resulting in more enduring and profitable relationships. Over 200 of the top travel brands partner in ADARA’s travel co-op, a unique data asset that has grown significantly in the past year and continues to increase in value as brands move customer insights to the core of their marketing and customer care strategies. Teruel is charged to help the company rapidly expand the company’s business and operations around the globe.“Frank is a phenomenal addition to our executive team. He brings a wealth of relevant experience and enthusiasm for our business; he has a proven track record of scaling global businesses and was highly successful in creating a global data co-op business in his last company.  Excited to have Frank on board to help drive ADARA to the next stage of growth,” said Layton Han, CEO at ADARA. “His charge is to lead our operations globally as we acquire new customers and deepen our data-driven product offerings.”Marketing Technology News: AT&T Invests More Than $100 Million Over 3-Year Period to Boost Local Networks in San Joaquin CountyFrank Teruel has more than twenty-five years of experience in venture backed start-ups and tenured technology businesses. He brings to ADARA, deep expertise in sales, operations, and finance. Most recently, Teruel led ThreatMetrix through rapid global growth and expansion to new industries culminating in an $830 million sale to LexisNexis Risk Solutions.  Previously, Teruel held executive management positions at Vormetric and other software companies. He is also a frequent speaker and thought leader on contributory data, digital identities, cybersecurity and internet fraud prevention topics. Teruel also serves as an adjunct professor in the MBA program at Santa Clara University’s Leavey School of Business.Marketing Technology News: Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook“ADARA’s incredible digital asset of over 1 billion global digital identities, positions us well to capture huge market share as demand for customer data and insights increases,” said Frank Teruel, Chief Operating Officer at ADARA. “With such relevant real-time data for so many commerce use cases, ADARA is entering a high-growth phase, and I’m thrilled to be part of the team.”Marketing Technology News: :betr Announces Positive Media Platform to Unlock Development and Wellness for GenZ ADARAFrank TeruelMarketing Technology NewsNewsTechnology Previous ArticleUnofficial Sponsors Seize the Cricket World Cup OpportunityNext ArticleTechBytes with Scott Brazina, CMO at Impact Frank Teruel Joins ADARA as Chief Operating Officer MTS Staff WriterJuly 11, 2019, 12:50 pmJuly 11, 2019 last_img read more

Evergage Named a Leader in G2 Grid Report for Personalization Engines

July 24, 2019 0 Comments

first_img1-to-1 Personalization and CDP Company Recognized for High User Satisfaction and Strong Market PresenceEvergage, The 1-to-1 Platform company, announced that it has been named a Leader in the G2 “Grid Report for Personalization Engines, Summer 2019.” According to G2 – which empowers businesspeople to make buying decisions by highlighting the voice of the customer – “products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores.”G2 hosts more than 785,000 unbiased and authenticated business-technology user reviews, read by more than 3 million buyers each month. The G2 quarterly Grid Reports compare products in a given category based on user satisfaction and market presence scores – providing background information and education to prospects, while highlighting how various solutions stack up against one another.G2’s report states that “personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences.” Personalization engines also “automate the process of segmenting, testing and distributing 1-to-1 marketing efforts, ensuring campaigns are effective and memorable.”Marketing Technology News: Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major ImprovementsEvergage had the highest customer satisfaction rating – drawn from satisfaction data in G2-hosted reviews – of all the solutions in the Grid® Report for Personalization Engines.“This Leader distinction from G2 in the Personalization Engines category is especially meaningful because it represents the voice of our most important audience members: our customers,” said Andy Zimmerman, Evergage chief marketing officer. “Every day, businesses all over the world harness Evergage’s personalization and customer data platform (CDP) to dramatically improve engagement, loyalty and conversions. Our ranking is a testament to their successes and to Evergage’s commitment to driving innovation.”Marketing Technology News: Insite Software Announces Major New Enhancements for InsiteCommerceWith Evergage, companies can aggregate, synthesize and act on their customer and prospect data in real time, at the individual level – delivering personalization across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches. Combining Evergage’s in-depth behavioral data, machine-learning algorithms and predictive analytics with data from existing sources, Evergage delivers personalized experiences to billions of people worldwide.This latest accolade caps off recent momentum for Evergage, which was also named a High Performer in G2’s Summer 2019 Grid® Reports for A/B Testing Software, CDP Software and Digital Analytics Software. Earlier this year, Evergage earned a gold Stevie® Award in The American Business Awards® for improving personalization with AI.Marketing Technology News: PMG Launches Marketing Intelligence Platform — Meet Alli Evergage Named a Leader in G2 Grid Report for Personalization Engines PRNewswireJune 26, 2019, 6:43 pmJune 26, 2019 1-to-1 Platformcustomer data platformevergageG2G2 quarterly Grid ReportsMarketing TechnologyNewspersonalization Previous ArticleBrandfolder Becomes A HubSpot Connect Beta IntegratorNext ArticleConfirmit Receives Customer Experience Innovation Awardlast_img read more

Airtel Extends Thanks Benefits Including Netflix Subscription to VFiber Home Broadband Users

July 24, 2019 0 Comments

first_imgAirtel has announced that it is now offering the #AirtelThanks benefits to V-Fiber home broadband customers, as a part of the latest push to offer even more value with the home broadband plans. The Airtel Thanks benefits were so far available for Airtel mobile prepaid and postpaid customers, on most postpaid tariff plans and certain prepaid recharges. Airtel V-Fiber customers will now get subscriptions for Netflix, Amazon Prime, Zee5 and Airtel TV Premium.At present, the Airtel Thanks benefits are available on three V-Fiber home broadband plans. The benefits include one-year subscription of Amazon Prime which includes Amazon Video, Amazon Music and faster shipping benefits, a three-month subscription to streaming service Netflix, full access to streaming app Zee5 and full access to Airtel TV Premium. The Rs 1,099 plan offers 100Mbps speeds with 300GB data per month, as well as the rollover option for unused data every month. Airtel says users signing up for this plan get a 500GB one-time bonus data benefit too. The second plan is the Rs 1,599 plan that offers up to 300Mbps speeds with 600GB data usage every month. Anyone signing up for this plan gets a one-time 1000GB bonus data. The third and final plan which bundles Airtel Thanks is the Rs 1,999 plan, which offers 100Mbps speed and unlimited data usage. This is one of the very few home broadband plans in the market right now that bundles unlimited data usage. At present, Airtel is competing in the broadband space with the likes of Act, Spectra, BSNL and Tata Sky Broadband. It is expected that Reliance Jio will launch the Jio GigaFiber home broadband service in India soon. act broadbandairtelAirtel broadbandairtel thanks First Published: June 27, 2019, 12:19 PM ISTlast_img read more